• WSL

Why does the media hate the police?

Updated: Mar 19, 2019

Really, why does the media hate the police? Because we piss them off and treat them like the enemy. And, we are wrong. And they are not right. WTH are you talking about? Yep, blame is a two-way street and we need to own up to our part of being part of the problem. Let me explain.

We have a lot in common with the media. Really, we do. We both serve the public. We both

want to protect our communities. We both depend upon community support to do our jobs.

We both are deeply committed to our professions and want to be the best. We both

experience pressures from a variety of sources that affect our mindset doing our jobs. And

when either of us fails, it usually is not intentional. Mistakes do happen.

“Our job is to solve the situation, theirs is to report and comment on the situation.”

Of course, there are also some dramatic differences between us and the media. While we are

not friends, we certainly don’t have to be enemies. Most often, we know the facts and

circumstances of an event and they don’t. Our job is to solve the situation, theirs is to report

and comment on the situation. And they will do their job whether we tell them the facts and

circumstances or not.

What The Media Wants

Basically, the media wants four things from the police:

 Information

 Verification or clarification of what they heard elsewhere

 Opinions (ours and the communities)

 Photographs/video or some other visual item they can broadcast

Our job in giving these four things is to control the narrative, or message, the public receives.

We have the information the media wants, so we are in control of message, not the media. In

working with meeting what the media wants and needs we have an opportunity to gain the

trust of the public. They can come to trust our department, our ethics and know we are truly

there to protect and serve them.

In doing this, there a few things we should not do. Like shooting from the lip. If you are

unprepared with the narrative and message, don’t try to wing it. Never assume the media

won’t ask hard questions, they may very well have an agenda and will try to set you up with

their questions. Classic example is in police chases that end up in an innocent citizen being hurt

or killed. What’s more important to the police, catching the bad guy at all costs or the safety of

the public? This where verbal judo skills come in handy. Use them to your advantage.

What should you do? Be polite and in control of the interview. Just like in an interview and

interrogation setting, use your verbal and non-verbal skills to run the show. Always asks the

media contact some questions before going on the record or video. Like, “What have you

heard so far from other sources?” Know the narrative or message you want the public to hear.

Your interview with the media is really you talking to the public, not the reporter. Don’t be a


The Law of Reciprocity is key to dealing with the media. What you dish out is what you will get

in return. I recently had a threat and vulnerability discussion with some reporters of a network

affiliate in Colorado. I asked what their biggest issue was in reporting crime and police

incidents. I was anticipating it was going to be something related to their safety on the scene,

maybe waiting a long time to talk to someone with authority to release information. Nope.

Their issue? “I wish the PIO wasn’t such a jerk to us.” We are our own worst enemy when it

comes to the media. The Us versus Them mentality has got to stop – beginning with us. That is

why the media doesn’t like us. Because we treat them like we don’t like them.

Will we still clash with the media? Absolutely – there are jerks in the media too. But if we

create the culture of police media relations that best helps us, then we win. What is that

culture? We communicate and connect with the media with what is the acceptable way of

thinking, talking and acting in relationship to the police. You crap on us unfairly, we turn off the

spigot of information they need and want to deliver to their consumers.

If they treat us fairly and impartially, we keep them informed as best we can. And, we thank

them occasionally for being fair and accurate. You are in control, not the media. Lay the ground

rules and stick to them. The media will never “like” us, but they will respect our

professionalism and efforts to help them do their job.

Another Law of Reciprocity – help others first to meet their needs, then they will help you meet

yours. Bottom line – DON’T BE A JERK! Do the right thing, at the right time, the right way and

for the right reasons. You will always come out ahead if you do.

Pat Welsh, a Best Selling Author of “Warrior, Servant, Leader: Life Behind the Badge,” and

“Warrior, Servant, Leader: Life Behind the Cross”, Speaker and Trainer, is a retired Major of the

Dayton Police Department. A graduate of the FBINA and Police Executive Leadership College,

Mr. Welsh is also a member of IACP. Mr. Welsh specializes in law enforcement training,

strategic work session, keynote speaking and leadership development for civilian law

enforcement and USAF Security Forces personnel.

Visit to learn more.

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